Michele Young-Crook, an Algonquin of mixed heritage from the Niijkwiwisans & Antoine Family. Her 20-year legacy has been dedicated to corporations and nonprofits. Her focus lies in governance, project management, planning, and transparency, a skillset honed as the transformative former CEO & President of the National Aboriginal Trust Officers Association. Under her leadership, she launched the Trustee Accreditation Programs, helmed the Annual Trust and Investment event, and cultivated Indigenous Womxn & Youth Programs. She spearheaded exponential growth in the organization’s revenue and programming during the COVID-19 pandemic.
Now, as Vice President of Bears’ Lair TV, Michele infuses her exceptional abilities in defining organizational mission, vision, values, and strategic business planning into the heart of the reality TV show. She leads the contestant selection process, establishes investment criteria, negotiates deals, and assesses potential returns. Michele also contributes to shaping the show’s format and overseeing its production. Moreover, she collaborates with marketing and PR teams to maximize audience engagement and viewership.
Michele’s commitment to young entrepreneurs is evident in her active role in the upcoming inaugural Indigenous Youth Entrepreneur Forum & Job Fair in October 2023, a collaboration with AFOA BC & Bears’ Lair TV. The program is a celebration of Indigenous entrepreneurs’ diversity and strengths and serves as a testament to the broad-ranging social and economic benefits of successful Indigenous enterprises.
Beyond her professional roles, Michele’s multifaceted identity shines as an entrepreneur, comedian, reiki master, and author. She’s a dedicated social advocate, serving on the Board of the Canadian Juries Commission, Director of the Come Back Society, Director for the Indigenous Women in Business Board, Human Rights Watch dinner committee member, and creating the Indigenous Women’s Holiday Market, a vibrant community of over 95,000 members.